Anytime a child can take an 'active' role in their learning, it is better. I love learning that includes movement and uses all the senses! Not only does it make learning more fun, but the child will retain the information better!
Wikki stix are a great little tactile learning tool. Check out this link to the Wikki Blog to learn about tactile learners! http://www.wikkistix.com/blog/educational-ideas-teaching-tools/using-wikki-stix-for-kinesthetic-learners/
BUT, I also think about how can I do the SAME thing at little OR no cost!
Print out your own letters and use pipe cleaners! Easy Peasy!
Also, pipe cleaners make a neat "I SPY A LETTER" tool...when reading a book, have your child use the tool when the SPY the letter you are concentrating on for the day! Like the letter B!